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How we helped Vitasource scale across Google and Meta in the most competitive supplement market

Ecommerce

21 months

“Kaizen helped us scale across both Google and Meta in an incredibly competitive supplement market. Meta became more efficient, Google became a much larger channel, and we finally had clearer control over performance.”

Eric Torriente, Vitasource Health

Our goal

Scaling paid acquisition across Google and Meta without sacrificing efficiency.

Meta spend increased by 50%

Google ROAS maintained

Meta ROAS improved by 45%

Competitive supplement market

Google spend scaled almost 5x

Multi-channel acquisition rebuilt

Understanding a Competitive Market

We started by reviewing the account structure, offer positioning, tracking, and channel performance in a nutraceutical market where acquisition costs are naturally difficult.

Strengthening the Paid Acquisition Setup

We cleaned up the Google and Meta structure so budget could be allocated more clearly across campaigns, products, audiences, and intent levels.

Scaling Meta Profitably

On Meta, we increased spend by around 50% while improving ROAS by 45%, creating more room for growth without sacrificing efficiency.

Expanding Google Without Losing ROAS

On Google, we scaled spend almost 5x while maintaining ROAS, turning it into a much larger and more dependable acquisition channel.

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